the advertising agency with principals

Casey Swann has promoted everything from automobiles to public utilities to medical services with award-winning advertising in all media including print, broadcast and e-commerce. She is a published author with A List Florida released in Aug. 2007 and Lessons From A Falling Leaf in Nov. 2008. She currently is authoring a third book, a line of greeting cards and completing screenplays for production in 2009.

In 2005, she combined her love and support of the arts and her promotional acumen to create chART charity art collection supported by a seasonal magazine, frequent events and extensive community relations. The arts / charity promotion quickly found favor among the active, affluent adults targeted. In four years, chART had donated to over 200 charities. chART has expanded to Palm Beach with events, and is slated for events Naples in 2009. 

Starting her career in the 1980s, Casey was the marketing director for First Team Management. She managed a net $4 million plus in annual advertising for Don Mealey's automobile dealer group in markets from Florida to New York with a staff of up to six. In addition, she obtained and managed automotive and other accounts outside the group billing annually over $1 million.

She also created and managed Bijou Marketing, the in-house advertising agency for the Dingman Group which consisted of The Volvo Store, The Imported Car Store, Southeastern Honda, Winter Park Marine and Valvoline distributorship Dingman Petroleum.

In 1991, Casey launched Cutting Edge Communications, Inc. to provide creative, production and media services to a diverse clientele with a focus on broadcast advertising. Scope of project has varied from complete marketing management to project work. Casey works directly with accounts and also partners with the media and other agencies.

Casey earned a B.A. in Journalism / Advertising / Public Relations from the University of Central Florida in Dec.1983. While in college, she was a founding member and vice president of Quotes, the student organization for Florida Public Relations Association, one of two students chosen for the Professional Advertising Advisory Committee to create a strategic plan  for the UCF Communications Department, and one of the top advertising salespeople for The Future, the university newspaper. 

In 1987, the newly formed Orlando Area Advertising Federation's AD2 Club for young professionals won Club of the Year and membership tripled under her leadership as President. She has held many other board positions and offices to serve her industry and community.

Casey continues to actively serve her community and currently serves on the Orlando Board for The Buoniconti Fund to Cure Paralysis, helps promote Central Florida Ballet and is a member of For Arts Group and  University of Central Florida's Town and Gown Council.

Her work has earned several Addy Awards and other industry accolades.

Casey is a descendant of Alfred Lord Tennyson (1800s) on her father's side and Isaac Pennington (1600s) son of the Mayor of London, on her mother's side, both famous passionate British writers.

Casey likewise brings a passion to her work, often writing client approved finished copy in the first draft.

"It's not just about being creative. The rewards are results, not awards. I can generally please the toughest of clients because I understand how to sell through the media."

"I was captain of my high school swim team and was on the first NSSA (National Scholastic Surfing Association) team at UCF in 1980-83. 
I carry that competitive spirit into the marketplace when I represent my clients.  There is something about competing in a sport where you swim with things that want to eat you that teaches you to compete, be alert, and still have fun."

po box 476 / winter park / florida / 32790 / usa    /  407/ 629-6366  / info@cut-edge.com

home / the agency / the clients / what's new

Copyright © 1999-2008   Cutting Edge Communications, Inc. All rights reserved.
Revised: Dec. 7, 2008